| Imagine that you have a delivery service. You pay your local delivery company $X per month and they promise that they'll deliver you 1 package a day from their local depot. But it turns out that although you're ordering a package a day from Amazon, you're not receiving a package a day. You get your stuff, but it's delayed and backed-up somewhere. And so as an experiment you sign up for a service that will receive a package for you, re-box it in their own packaging and then send it on to you. You then start to receive a package a day again. At that point you start wondering, are they looking at the boxes, seeing they are from Amazon and then just deciding to leave them sitting around their warehouse for a while? And the answer is yes, even though you're paying for the service, they also want whoever is sending the package to pay them to ensure that they get their package on time. So while their may well be all sorts of agreements between all the different parcel companies about who will do what when, it's frustrating as an end-user that there's all these weird agreements that impact me. After all I'm paying for packages to be delivered, not 'packages that are offered by our partners'. |
Note that this book predated the rise of streaming video providers by more than a decade. Back then, nobody thought that delivery of content over the Internet was this simple one-sided transaction. It’s a new view of the Internet that has arisen because it suits the interests of these very lucrative streaming businesses.