My main target, at the moment, should be "small businesses", so from freelancers to startups. Not sure if I'm doing that right, but I'm willing to learn
Just to point few of them:
1. Quick deploy of the site (I mean you don't need to deal with servers, installations, and stuff)
2. They can start collecting leads easily
I was just about to ask this. “Why does the world need another web site publisher” is a general version of that question. I think you should answer both.
FYI build some alternate landing pages that are SEO’ed for “square space alternative”, etc.