[gamblor956]

It's true that the space is really crowded, but we also felt that all the other tools focused on formatting and not much else.

I think you need to do your homework again. Formatting is by far the smallest part of what most of your competitors offer. For example, WriterDuet offers collaborative screenwriting, and has--for at least 2 years. WD and FD have also offered versioning for at least a few years, and include "revision" pages for changes made to scripts after production has already began. Both of these programs have already been used to write Hollywood movies collaboratively.

We wanted to consider the whole screenwriting process: collecting first ideas, outlining, distraction-free writing and formatting, collaborating, requesting and managing feedback, versioning...

Almost every single one of your competitors already does this...Celtx and Final Draft even add production planning capabilities to the mix (though FD requires paid addons for that functionality). Did you actually use any of them before you decided to jump into this market? It sort of seems like you didn't do you homework and decided that just because you were a programmer you could design things better than the people who actually use these for a living. (FD, WD, and Celtx were all designed--and in the case of WD and Celtx were also programmed--by people who earned their living writing screenplays or producing films.)