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> Why do people still support the company? Shouldn't people suspect something is fishy with that company's offering?

> My assumption to begin with is that consumers were turning a blind eye in order to keep using the service. That may not be the case.

I think a lot of people do not have the kind of personalities that drive them to get to the bottom of things. They didn't turn a blind eye, they just never looked beyond the surface in the first place. If pressed to explain how Amazon does what it does, they'll probably hand-wave that they're a tech company that uses magic computer innovation to out-compete old-fashioned dinosaurs.

> How can we fix this?

I don't know, but probably the first step is a lot of awareness-raising in ways that can emotionally grab the attention of the common man. Closely related is to also raise awareness of more ethical competitors, like Costco and others.

The second step is to somehow defeat the layers of pro-business propaganda and political polarization it's associated with in order to motivate real legislative action. That's a problem I have no idea how to solve.