[bizarre]

I'd like to think that branding is extremely important in a business. However, I think the value of branding varies depending on the area of business you're in. Like, a social network is going to rely more on branding than a small paper sales company.

[logolix]

Totally agree. What do you think about most of the tech startups though? The ones that are selling a product online. Apps, SaaS, etc.

[bizarre]

Definitely depends on the product but any company doing business on the internet should have some kind of decent branding. A mom and pop shop you might see every once in a while on your way to a friend's place but with the internet being so vast a company needs something to stick inside peoples heads.