I knew how to code in the first place. At the time, I was dismayed by the inability for most software developers to take UX/UI seriously, and decided that "the way forward" was to work with design professionals instead of being inside a party that was ostensibly on the same team but usually fought against designers.
Since then, the world has changed… some design firms have transitioned to be purely marketers, others just hire development firms that are happy to defer all UX to their partners, and others still have transitioned to be UX/UI design firms.
Since then, the world has changed… some design firms have transitioned to be purely marketers, others just hire development firms that are happy to defer all UX to their partners, and others still have transitioned to be UX/UI design firms.