[christonog]

I could see this being a sort of shopping list companion for the iphone as well. You make a set list of recipes that you want to make for a week per say. You use the iphone to find the ingredients at the grocery store, and as you check them off on the ipad while making your dishes, the app is smart enough to keep track of what you have left, and what recipes you can still make. I bet food companies would love to have sponsored recipes with their branded food items as ingredients, and know how much of an ingredient a user has at a certain time for upselling through coupons.

[stevenwei]

We're definitely planning to release an iPhone companion app as well. That way you can select your favorite recipes to save onto your grocery list on your iPad, then simply take your iPhone to the grocery store and mark off items as you purchase them.