[heelhook]

> People do not have to be mindless money maximizers.

No. They don't. Companies do.

To a degree, they DO have a fiduciary duty to maximize profit over the long haul; if Amazon didn't take all legal shortcuts it'd be at a competitive disadvantage and a competitor could put it out of business.

Optimizing every aspect of their operation gives Bezos, the person, the opportunity to act following his moral compass (space exploration, philanthropy, etc.)