Isn't it kind of crazy how such a huge company can be so outlandish that it requires the general public and a musician with enough following to question such absurdity to force a human response?
No, its not even a single bit outlandish, it is the normal procedure how cooperations operate that are too big to be affected by markets or laws. Google, and Facebook are big enough to have a virtual monopoly in their respective domains, so the logic of markets doesn't apply to them anymore. They are also big enough to brazenly ignore certain laws, soley based on the size of their legal departments -- they might be successfully sued in some instances, but it doesn't really matter in the big picture, as long as the average joe is deterred from taking action ("they have so much money for lawyers, you don't have a chance").
These conditions make actions like this not only "not outlandish" but outright reasonable (as seen from the logic of the cooperation). If the system that encourages this behavior doesn't change, the cooperations certainly won't act any different.