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by ThomPete
2839 days ago
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I am unconvinced about that. If it was the case that CA actually was able to do the things the media claimed they didn and affect people like that, FB would be in an even better position to affect people which means FB shares should have risen not fallen. We do not live in the world created by the media about the capabilities of CA not even close. But as they say. The market can stay irrational longer than you can stay solvent. That irrationality is further fueld by the medias attempt to dumb down things IMO. |
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The issue became mainstream and gave rise to the "Delete Facebook" movement which regular folks as well as celebrities[1] piled onto. It's fair to discuss the faddish nature of the #delete movements, but I don't see any positive angle in it for FB.
It also forced FB to overhaul their platform, most notably applying larger restrictions[2] to the amount of data available via APIs. This wasn't grandstanding, it cut revenue streams for many advertising and data companies. I'm not sure this had a direct effect on FB's revenue, but indirectly it makes FB less attractive as a platform for hyper-targeted advertising. This can eventually lead to a lower ROI on FB ads vs. other channels and thus, lower share of a marketing budget.
[1] https://variety.com/2018/digital/news/will-ferrell-delete-fa...
[2] https://techcrunch.com/2018/04/04/facebook-instagram-api-shu...