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by 2pointsomone
2844 days ago
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Thanks for that perspective, Jeremy. But I think hidden in that question was an underlying question: does changing the brand in non-radical ways change perception in people's minds? The answer might be yes for Dara, but it seems unintuitive to me. |
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It definitely does for me. I'm not an Uber user (doesn't exist in Germany), but I know the previous design system. When I looked through this page, I also had the impression that their new CEO has to do with this because it evokes more feminine qualities than the previous corporate design. I cannot exactly pin-point this; I'm just going by the feelings it evokes in me. It somehow feels warmer and more empathetic to me (to the extent that a tech giant can be perceived as warm and empathetic).
It's definitely what Uber needs right now on the design front. Let's see how much it helps them regain trust.