[boxspam]

I meant "the best" for the advertisers, not necessarily for the users. It is possible to do this transparently and there are times when users may actively search such "ads" out (and being paid a small fee, instead of that fee going to ad click companies), but the trend is going to obfuscation. You can block ads, but you won't block content.

In a sense this complaint and PR is such a form of obfuscated advertising. The money and technological skills is in the hands of the advertisers, not the users, so this will be an unfair fight (advertisers will be better at hiding ads, than users are able to detect them).