[jdroid]

It's lame to pretend the reactions of potential clients aren't important. Even if there is a jealousy factor, a good founder would take it into account and act accordingly.

"But isn't xobni just an outlook plugin?"

Clearly people have that idea in their head. Now what is xobni going to do about it?

[nostrademons]

Many of the people who're objecting - at least on these TechCrunch and FeedBurner stories - would never have bought it anyway. It's better to concentrate on the folks who will buy it (I assume they're out there, though I'm not one of them...) and make something that they'll use, love, and tell people about.

http://weblog.raganwald.com/2007/01/what-ive-learned-from-sa...

[brlewis]

http://www.xobni.com/

"Drowning in Email? Find Email & Attachments Instantly"

"Xobni is the Outlook plug-in that helps you organize your flooded inbox"

It looks to me like they're focused on reaching people who have a problem to solve, and aren't concerned about being viewed as "just an outlook plugin."