[tempz]

It is far from 'clear' or 'obvious' that the Directive is a bad deal for content producers. Read it yourself - especially Articles 11 and 13.

The narrative funded through GOOGL (and its affiliate EFF) and other big platforms is that this is evil doing of big content distribution monopolies.

What is missing in this picture is that this Directive gives affordable enforcement muscle to all content producers, including the smallest ones.

This Directive is the death knell for these platforms, which peddle content produced by 'nobodies' (their users) without any remuneration. There is nothing natural, just or given about it.

[specializeded]

What is missing in this picture is that this Directive gives affordable enforcement muscle to all copyright owners*, including the smallest ones.

[AllegedAlec]

It promises that muscle over the backs of people creating platforms, though. How is a small company going to ever create an upload filter that has little to none false positives and false negatives when even the FAANGs are not able to do this?

[anigbrowl]

All content producers are copyright owners by definition, except insofar as they have contracted deals about the content in question prior to production.