[1qaz2wsx]

Isn't Brave using the blink engine from Chrome - which was funded by Google based on the ad revenues?

The BAT grant is just Brave burning VC money to get some market share and eventually some pie of the Adtech eco-system?

Also, not sure how ad fraud is relevant here or how Brave will prevent it?

[jonathansampson]

Yes, Brave is using the Blink engine (via Chromium). Chromium is an open source project with many contributors (including Google). Google uses this as part of their larger strategy involving ads and trackers, no doubt. But at the end of the day, it's a tool for displaying websites. To what ends you use it is dependent upon your end goal. Google used to tell everybody "Don't be evil" was at the core of their being; Brave says "Can't be evil". This is a stark difference-Google maintains the capacity to do harm, whereas Brave precludes it.

The Basic Attention Token User Growth Pool was created during our Token Sale in 2017; not from VC funds.

Ad Fraud is relevant because it claims more and more digital advertising dollars each year. Estimate today put it over 20 billion. By reducing middle-men, clearing up reporting, and more, there is less revenue lost, and therefore more revenue for creators and users alike.

By moving ad-matching and more into the Browser, we make it much harder to defraud the system. Further, this system rests solely in the user's domain; you control what is shown and with what frequency.

[humbledrone]

I actually think that pushing ad matching to the browser will make ad fraud substantially easier, since you will collect less of the data that you could use to detect and block it. It also opens you up to entirely new forms of abuse, such as giving the end user the power to e.g. choose only the highest CPM ads to maximize their revenue share. Should be fascinating to see how you deal with these factors.