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by 4rgento 2834 days ago
This may be a case of following the data with disregard to the dynamics.

1. In the beginning there was G Mail and there where two camps(roughly):

  a. Those who made heavy use of e-mail, and where "adapted" to the user interface.

  b. Those who had problems with the UI(replying to all their emails, etc...)
Of those two camps: those in camp `a` where unlikely to switch. That would have interfered with their workflow.

Those in camp `b`, not all switched because people resist change. Change takes energy.

2. Then there was `Inbox`

Now, there is a subset of camp `b` which has adapted its workflow to use Inbox. The most satisfied ones are here complaining :).

They don't want to go back to G mail, but will be forced to.

The questions I would ask, if I were responsible for shutting down Inbox, are:

* How many people were leaving inbox for G mail? * Why?

1 comments

Also gmail is the default android app but I'd guess they have consider that.