[slg]

Calling your $1100+ phone the iPhone Excess Max is a great way to get every talk show to discuss an update that appears to be little more than an incremental speed bump.

[samstave]

Is it just me, or was there not a very specific arab overtone to the marketing in the videos on this announcement: In the sand, the desert, the oasis village, the gold...

They must really want every Saudi to overspend on the 512gb S Max gold++++

[mthoms]

I think it's just because it fits with their other current brand - MacOS Mojave.

[ngngngng]

And the colors in the desert matched the new gold iPhone color really well when they zoomed in on it. The appeal to arabs thing is a stretch.