[quickben]

I think it's more of a case where the guy that sold you the dvds scratches them all while they are in your storage.

[im3w1l]

It's more of a case of the dvd seller offering a service where they will almost but not quite always replace scratched dvds with new ones free off charge and people becoming reliant on that.

[jboy55]

To add details.

The DVD seller isn't making the copy, but requesting them from the original manufacturer. The DVD seller telling the purchaser that this service is contingent on the manufacturer providing back up copies free of charge. However, the manufacturer can at any time refuse, if they no longer make them, or no longer wish to support it.

Its probably not Apple's decision to limit the download, it most likely the original rights holder.

[miracle2k]

More like : You don't want to store the DVD yourself so you tell the seller to keep it and you come pick it up whenever you watch it.

[baddox]

Except that the DVDs would be in the seller’s storage.