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by Spooky23
2843 days ago
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No, it’s not. Folks may assume that because they don’t read the terms of sale. Apple and others do that to simplify user experience, but rights holders ultimately dictate the terms. No movie studio will ever allow perpetual distribution. In the case of Apple, they offer a simple solution: download it to your computer. |
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And to who's benefit is it that the terms of sale aren't transparent in the purchase process itself? If consumers broadly don't understand what they're buying, then it needs to be communicated better to them.
Companies are OK with consumers misunderstanding the terms of the license when it comes to migrating people off of physical mediums. Then suddenly it becomes a problem when consumers start complaining about those terms.
But there's an easy solution to stop consumers from complaining about this. Content gets removed off of Spotify and Netflix every day, but broadly consumers understand why. They may not be happy about it, but I don't see thinkpieces claiming that the company has done something wrong. This is because Spotify and Netflix are transparent about what they are selling.
The same isn't true for Apple, because Apple hasn't done a good job explaining to customers what its business model is. And I would guess that part of the reason for that is because if Apple was transparent about what their licenses and DRM actually meant, people would be a lot more wary about buying into that business model. It would be a lot easier to see the competitive advantages that physical mediums and DRM/license free purchases held over digital storefronts.
Consumer confusion here is Apple's fault -- not the consumer's.