[thedirt0115]

I think you're right, "license" could sound off-putting. Maybe calling the movie/music things you buy "tickets" or "passes" might make it more understandable? We still use the word "purchase" when we go to a movie theater to watch a movie -- but we purchase tickets, not the movie itself. Or at an amusement park, you buy a day pass or week pass or whatever. Everyone understands these concepts of temporarily getting access to something, it's just different terminology.

[MiddleEndian]

>I think you're right, "license" could sound off-putting.

It should be off-putting. If they want something else they should let people actually purchase drm-free copies.

[paulddraper]

> I think you're right, "license" could sound off-putting.

Reality often sounds off-putting.

That's why we've developed the ability to lie.

[CharlesW]

But also the ability to detect lying. "Lie-sense", if you will.

[paulddraper]

Ha!

[michaelmrose]

Buy sounds like the most attractive verb it seems unlikely that they will stop using it unless its legally not permissible.

I think that a company ought to have to pay for storage of keys required to unlock encumbered media and upon failure to provide said media consumers ought to be able to get the key required to unlock said media emailed to them.