[phobosdeimos]

So do physical stores. Is it really so different from Heineken paying for prominent shelf space in the supermarket?

[Talyen42]

In Amazon's case, it's more like you walk in for Heineken and see three advertisements:

* Best Heineken (a Chinese no-name brand with 1,551 fake reviews)

* Top Rated Heinekan (a Chinese no-name brand with 6,731 fake reviews)

* Genuine Official Heienekan 16oz Can Beer Great Tasting Best Loved By Users Drink Up (a Chinese no-name brand with 5,532 fake reviews)

[mortenjorck]

And then at the end of the shelf there’s the actual Heineken, with the caveat that the grocery store doesn’t buy from just one authorized distributor, but rather any distributor can walk in the door and drop off a case of what they claim to be Heineken to sell on consignment.

[tomatotomato37]

Can confirm, both sponsered links for "iphone charger" score an F on fakespot. Disappointing, considering I was hoping this could be a way to filter through knockoff products.

[slededit]

When you ask for help finding Corona the staff doesn’t ask if you’d like Heineken instead. No it’s not the same.

[thecatspaw]

Sure, but if you ask for a beer, you usually get the sponsors beer without question, even if they have different beers.

edit: talking about bars here

[slededit]

Generic searches this is less of an issue. But see the search for Kellogg Corn Flakes in the article.