[lawtguy]

The FAQ on Boom's web page has some answers on how they think their airplanes will make money: https://boomsupersonic.com/contact#faq-section

It looks like they are hoping to make money by having a more efficient, slightly faster and smaller aircraft than Concorde. It also has more range which they hope will open up transpacific routes which Concorde could not do. Their goal is to make it profitable for airlines to charge about the same as they do for a business class ticket.

They also suggest that their aircraft will make a much smaller sonic boom. Possibly quiet enough to be tolerable over land routes. That would obviously be a huge game changer.

Their still building their technology demonstrator, so I'd take all their claims with a big grain of salt. They want to fly their XB-1 in 2019, so hopefully we'll have a much better idea of how well this work next year.