[culot]

Reddit has just gotten too big. So much of the bigger subs are fluffed with surreptitious sponsored content, reputation management, etc. I would have thought that that was where Reddit made the real money, by providing a back-end to make ads look like organic content, by helping moneyed backers influence discussion toward their monetised and brand-building ends.

If Reddit isn't charging and managing those using their platform for that purpose -- not an insignificant number, surely -- they are fools.