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by jrockway 2842 days ago
Where are people going to go this time? I feel like people usually copy their competitors which is why they consider redesigns worthwhile... but which Reddit competitor is Reddit copying here? I don't think there is one.

Obviously Facebook/Instagram/Twitter/Snapchat kind of worry them, but then again, I feel like people are "done" with "social media" so I wouldn't be _really_ worried if I were Reddit. They have the advantage that they can give the user very interest-focused information; when you follow a friend on Facebook, you get their programming advice, baby pictures, and political rants. With Reddit, you get to skip the baby pictures and political rants.

2 comments

Just because you think people are "done" with "social media" doesn't mean Reddit execs do. They are definitely changing look and feel to be more like instagram and facebook hoping to poach users or at least widen their userbase by lowering the barrier of entry. One of the primary goals of the redesign was changing look and feel to make the site more approachable to a wider audience. They claimed after extensive testing that the old site scared off many potential users because it was "hard to use" (IMO it just looked old, and therefor bad/lame).
I think the underlying problem is that people want a platform for self-promotion (hence buying followers on Instagram), but most subreddits and maybe the site itself prohibit self-promotion. As a result, many people will never be interested (including me; I use it for pictures of cats, but nothing important).
I mostly went to HN. My own migration was Slashdot → reddit → HN. I'm on lobste.rs too, which feels like it's in the growth stage. Fewer comments, but fewer bad comments still. HN is nowhere near reddit levels of decay, which is nice.
Lobste.rs looks really interesting. Is there a way to get an invite to join?