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by joystickers 5727 days ago
Pretty awesome tips. I don't necessarily agree with the uppercase suggestion, though. If you strip the color from Google's logo the font isn't as identifiable as Twitter or Facebook (both of which are lowercase) so the combination of colors and capitalization of the first letter makes it stand out. Amazon's logo is all lowercase so I don't know if his example is 100% accurate.

The logo I made for Joystickers is all in lowercase precisely because it stands out. Had I used a capital J, it would have looked pretty plain. The lowercase j along with some GIMP magic make it a little more interesting.
1 comments
dshah 5727 days ago
I was actually not thinking about capitalization in the logo (which I'm fine with either way), but about the actual name as it's used in written form.

Amazon, Google and Facebook all use an upper-case letter to start their "official" name (if you see it in text anywhere).

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joystickers 5727 days ago
Ahh, I see - good point. I misunderstood.
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