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by kinkrtyavimoodh
2846 days ago
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What exactly is "growth hacking" in a chat app? There were no ads here, no algorithmic timeline, no perverse incentives, nothing that you could potentially consider as malicious. What should WhatsApp have done? Every single post about WhatsApp here has people pontificating about this and that but no one offers any suggestion of what should be done. |
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WhatsApp is a fairly direct clone of BBM and BBM’s growth hack for want of a better term was to make its users feel like part of an exclusive in-group.