Ask HN: Great startup B2B sales books (2017-)?

[Biba]

Looking for recommendations for books about inbound and outbound sales with the latest techniques (from building the funnel to MQL, SQL, Closing, Cold Emailing, Nurturing, etc.)

[georgevisan]

Building a Story Brand - How to communicate your value so people will listen. Fanatical Prospecting - the entire sales process. New books aren't changing the sales game... the same principles apply today as they did 50 years ago: fill a pipeline with outbound calls and then close as many accounts as you can.

[Biba]

Great, already read it :)

[wmboy]

Spin Selling by Neil Rackham

It's not the 'latest techniques', but tried and true consultative selling (being a doctor, finding out what's wrong and figuring out a solution for your potential customer, rather than using sales tricks).