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by AnthonyMouse
2848 days ago
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> Companies can’t start up and fail for zero cost. Retailing companies? Sure they can. If Walmart started selling products for $5 that retail for $1 elsewhere, anyone could sell the ten they already have in their kitchen to their neighbors for $4.50 each, then use the money they just made to drive to the next town and buy twice as many. Before they've even run out of vacation days at their real job they're doing half the business in the town and can afford to rent a storefront month to month and hire some college students to mind the store. The second Walmart lowers their prices again, they sell their remaining inventory for the normal retail price instead of the inflated one and then shut down. Assuming they haven't built enough volume and loyalty in the local market by then to continue operating and keep half the town's business indefinitely. |
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Which is the real power of monopoly pricing, it's not obvious that spending 1.05$ is vastly worse than 1$ but it makes a huge difference to a companies bottom line.