[pvg]

We're getting a bit into the weeds here but I think it's a mistake to conflate the 'aggression' part of this with the quality of the products. In fact, the poor quality of the products was part of the aggression - Microsoft got to leverage its position as the platform vendor against its own ISVs. They even named them with Borland's own naming scheme!

You can probably make a decent argument that Borland's mismanagement was a misguided attempt to respond to Microsoft's pressure.