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If a sufficiently large mass of people can be convinced of something that's where everyone is going. So the result is that if a small group of people want to get somewhere all they have to do is convince a larger group. Sounds difficult but with today's tech and money concentration it's not hard to convince someone that "more CO2 is better".[0]

Regular people can't draw their own conclusions based on self study and own research. Scientifically literate is not enough when you rely on someone else's data and conclusions. So the only way is to present some evidence (plausible stuff) and the conclusion in a loud enough and convincing fashion. What you end up with is a great number of people who are genuinely convinced that global warming is a farce. They have scientists on their side so who are they to argue?

[0] https://arstechnica.com/science/2018/09/scientist-who-thinks...