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by hodwic 2848 days ago
Two good books on the subject:

- B2B Executive Playbook

- Crossing the Chasm

But in general, the reason no one tells you how to run an actual software business is because why would they tell you what took them years / decades to learn the hard way?

SaaS Startups are a tool to fleece investors, so all the scam artists are happy to tell the world how smart they are at Starting Up. It's personal marketing.

Boring B2B Software is just a normal businesses, ain't nobody gonna tell you the secret to doing that. Get a job in industry and then learn it first hand, that's how you learn it.