[nl]

It's not as simple as that.

Firstly, money isn't everything for most people. Enterprise work can be interesting and rewarding, because you deal with problems that are quite different to the consumer space. If you can escape the toxic situations somehow, that is enough for many people

Secondly, enterprise work can be rewarding financially. Contract rates of $70-$150/hour mean that you make pretty decent money very reliably. Those rates let you hire pretty talented people, and if you can firewall them off from the wider issues in the company you can do pretty good work.