[landon32]

I think there are 2 common cases for SAAS startups here:

1. The founding team is very technical and doesn't want to make sales/talk to customers themselves. In this case, it will be difficult to achieve success without taking on a non-technical cofounder to do customer development and then early sales.

2. The founding team has technical talent but also at least one person who's happy to go out and do customer development and then make sales. In this case, they should probably wait on hiring someone with Sales experience until they feel that they have product market fit, which means they've probably made enough sales to answer these questions.