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by alain94040 5728 days ago
It's potentially extremely dangerous for bit.ly.

Most other foo.ly startups can happily rename themselves fooly.com, but for bit.ly, there are so many existing links out there, and shortness is so important, that the transition would be much more painful.

That being said, no serious investor would have put $10M on bit.ly just because it's 5 characters long. The analytics or something else is where the value is, and that doesn't depend on the domain name being in Lybia.

1 comments

This may be going out on a limb here, but investors invest assuming you aren't going to lose your domain name. Especially if its based upon traction.