[majewsky]

Then a lot a profitable companies aren't legitimate.

Just yesterday I saw a documentary (in German TV) about magazine ads for overprized health products with little to no actual health benefit (like a shoe insert which, literal quote, "instantly cures 100s of chronic ailments"). These ads always have testimonials from doctors, but when the journalists tried to find those doctors, they always turned out to be stock photo models.

That's marketing at its worst. But also the first thing that comes to my mind when I think of marketing.

Maybe marketing is similar to infrastructure. When it's good, it's invisible; so you only notice it when it fails.

[manigandham]

Yes, clearly a health product with no health benefit and marketed falsely is not legitimate, and in many places there are rules against false advertising.

I'm not sure if you're trying to disagree with my comment or making a different point...