[Gustomaximus]

Its very diverse. Most people dont realise and I often see people say 'I want to work in marketing'' which is about as specific as saying 'I want to work in IT'.

Even with advertising alone there is 1) buying it, 2) concepting the brand message 3) writing the specific content 4) creating how it looks 5) creating the material and 6) Placing it 7) project managing the process 8) analysing the results - all as separate fields.

And within above people can specialise in specific categories like online, above the line (e.g. billboards), below the line offline (e.g. snail mail), TV, sponsorship etc

And that's just getting ads live....

I googled 'types of marketing jobs' and read about 5 articles and they all have different guides about what makes marketing roles and none seems to cover it.... One article put sales in marketing which is a common misunderstanding of what marketing is, and several times I've seen companies put top sales management in charge of marketing because 'they can sell' which does not work as its a surprising different skill set.

But here's a couple of articles to cover the common areas;

https://www.localwise.com/a/313-21-types-of-marketing-jobs-t...

https://marketingwit.com/types-of-marketing-jobs

Or you could go with the sometimes tech view... the guys that play with crayons and waste money :)

[thaumasiotes]

> above the line (e.g. billboards), below the line offline (e.g. snail mail)

What is "the line"?

[thaunatos]

> What are ATL and BTL activities? They seem simple enough. Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet. This is communication that is targeted to a wider spread of audience, and is not specific to individual consumers. ATL advertising tries to reach out to the mass as consumer audience.

> Below the line (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards. It could also involve product demos and samplings at busy places like malls and market places or residential complexes.

http://www.theadvertisingclub.net/index.php/features/editori...

[throwawayndhks]

The line is the eyeline. If you’ve looking up - like a highway billboard, it’s ATL. If you’re looking down - at a brochure- it’s BTL.

Of course this definition is not exactly correct or exhaustive anymore, this is just the origin. Now it’s understood as defined by the other commentators.

[donavanm]

Interesting, ut I didnt catch what “the line” is. is the terminology related to “above the fold” and “below the fold” from the print industry?

As a terminology aside online retail sales still uses “hard lines” and “soft lines” as product & organization categories!

[thaumasiotes]

I'm intrigued that a billboard is above the line, but banners and placards on the roads are below the line.

[bduerst]

It has to do with reach - billboards are typically high-volume, low-specificity impressions while placards and banners are typically event-specific and have a lower, more targeted audiences. There's gray area, obviously, like billboards in airports.

[Gustomaximus]

> but banners and placards on the roads are below the line

I would include that as above the line. My understanding is ATL is for mass viewing. While BTL directly or reasonably targeted to the individual. I say 'reasonably' as often EDM/DM (emails and mailers) have broad targeting cohorts & elements but are considered BTL.

[rrdharan]

This is a good post, but OT I had not heard “concepting” before...

https://muddlesintomaxims.com/2016/02/27/verbing-weirds-lang...

[Gustomaximus]

Branding or brand strategy would have been better language/jargon... not that this helps with verbing!