[moate]

Nah, you can be a consumer and not give a shit about the company that produced it. i think the things I use are good, but if something came along from a competitor, I'd be willing to buy that instead. Brand loyalty doesn't make sense to me personally (cool, you used to make something good. Is the new thing you made good? If yes, will buy. If not, will buy elsewhere)

I think OP is talking about the sort of blind fanboying that happens for some of these brands. "Every apple product is always better than every non-apple product because apple makes good products"