No. AMP addressed a problem that had been solved for years; we already knew how to make websites that load quickly. URLs are different; they have issues that nobody is quite sure how to solve. Any solution Google comes up with that isn't purely cosmetic won't go very far unless Mozilla, Microsoft, and Apple agree to implement it.
Yeah, basically. They'll come up with a trust system of some sort that either, you can't afford that will be like EV certs, or they'll make a generic way to paste over the URL that anyone can use, and hence, will still be phishable.
Either way, it'll insert Google into another part of navigating the web and give them more control of the Internet.