[Nightshaxx]

If I had to guess, he might be gating the app with a login. Yes some people might be willing to sign up for a new service, but for me if the app doesn't allow me to check it out before signing up, I almost always uninstall

[swaggyBoatswain]

^ This. You are most likely asking too much of your user and providing little value in return.

The next thing is the user installs it, but finds out how shallow and useless the content / app is for their own use case. You need something that keeps users coming back, what is it?