[repolfx]

Or - they could just make money off you, and ignore what the EU wants!

Ultimately the EU's only recourse in things like this is to either convince the USA to act as its enforcer, or to set up a Great Firewall to stop you browsing to the NYT.

[zaarn]

Or the EU could declare that business with NYT means you can't do business in the EU. Which would probably hurt a bit if ad networks jump off (I doubt Google wants to deal with this).

There are more than two options there, many more.