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by tarun_anand
2846 days ago
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Well - in my opinion - having done this day in and day out for last 4 years - the key thing is to look at both users who are leaving and who are staying. We understand the difference between the two and then try to tilt the uninstalling users towards the installing users behaviour. However, sometimes the uninstalling behaviour is specific to something that cohort only and hence both cohorts need to be looked at. |
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