[zacharycohn]

As someone who signed up for BankSimple around the time the first wave of press was going out, I can say that I probably check your blog once a week, and have sent your site to countless of my friends. (I'm trying to be patient, but it's hard. :)) I think it's a great example of why marketing early (with the right message) can be super useful.

One thing that the article didn't go into was getting people familiar with you. Even if someone doesn't sign up (or if you don't have a way for them to give you their email address for some reason), if someone stumbles across your site/product a few times before it launches, they're likely to start to remember it and be more interested when it launches.

(KirinDave- Keep up the good work! I'm excited to hear back from you guys and start using whatever you guys give us.)