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by TACIXAT 2847 days ago
Doesn't this statement:

>I have a high churn rate (install/uninstall ratio) of about 70-80%

Contradict this statement:

>I know its an app with a viable market, and has potential.

Other suggestions:

>I am getting 3-5 free 3 day trial signups

You are giving it away for free, charge people up front, then you will know if it really solves a problem they are willing to pay for. That is when you will know you have product / market fit.

>I use google analytics to track events but they are more of a way to report how much activity my app gets rather than reports on how people feel about my app.

Use Mixpanel or something similar (idk what the Mixpanel equivalent for apps is) to get a more detailed view of what people are doing.

3 comments

Well I think I have a retention/engagement problem that I don't know how to troubleshoot. Most of the users who sign up for the free trial stick around and pay. So it's not like I am not seeing any sign ups.
Why not make installation part of the free trial?
I really like Amplitude
Mixpanel works great on apps as well..