[HeadsUpHigh]

Which part of the ip is hard to decode? If you don't like how a country's laws are shaped, then stop selling there. You can't have your pie and eat it too. Either you obey the market laws and sell or you don't. If someone is using a VPN to get around your geo ban, then I think that's the user's implicit choice.

[int_19h]

Why should the onus of blocking content in some faraway country be on the company publishing it? If you don't want your country's citizens to have access to something, well then, time for a Great Firewall.

[HeadsUpHigh]

>If you don't want your country's citizens to have access to something, well then, time for a Great Firewall.

It's not the EU who wants to ban access to something. It's the provider who wants to benefit financially from selling that product( targeted ads) without having to comply to the laws of the country that the selling happens. There is no other market that you get to do that. Why should your web page be different?

[strken]

IP addresses aren't country codes, in the same way that phone numbers aren't permanent unique identifiers. If you block IP ranges, you'll let some European users through, and block some non-European users.

Is "at least we tried"-style blocking good enough?

[HeadsUpHigh]

>Is "at least we tried"-style blocking good enough?

Yea exactly. In absence of a mechanism to block users the discussion of who gets to police who is worthwhile. But if a company chooses not to comply with GDPR and at the same time doesn't utilize any available mechanism to block EU users then there is definitely intentional ignorance on their part.