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by jakob223 2838 days ago
Not necessarily - if I have a website that is trying to offer information to people about something, then it's better for everyone if it's more navigable/undersatandable, which session length / clicks might be a proxy for.

That said, it certainly can be.

1 comments

If your users find what they need right away, session times will go down.
And perhaps total and unique visits will increase as they share it with others. At least, I wish it were that way.
If session times go down, there is a lower chance users will notice the ads, and Google wants them to see the ads.