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I'm glad people are finally catching on to this fashionable narrative-generation tactic. When a reporter writes "X people are doing Y", all that means is that at least two X people each did Y at least one time. That's it. It doesn't mean Y is common or ascendant among X or the typical X does Y or even that any X is at the present moment continuing to do Y. This kind of headline sure sounds like a broader claim though!

Reporters and editors are people with a knack for language. They understand that for this phrase, the gap between denotation and connotation is a chasm. That we see this particular phrasing constantly anyway suggests a certain malfeasance.

I'm really tired of having to read my news adversarially.