>They quoted me $40k ABOVE the price on fords website
That's... very hard to believe. What were the curcumstances around this? Obviously Joe Schmo dealer isn't going to tack on 40k and expect to make any sales.
I believe it for models with low production numbers like a Shelby. Quote $40K above list, maybe some sucker will buy it. With the assumption that this is very unlikely, you'll still have a halo model sitting on the floor until you decide to drop it to MSRP and get rid of it. Dealer either gets more than it's worth, or they get a nice-looking marketing write-off for a while.
I'm thinking of the Ferrari 458 sitting on the floor of the local Chevy dealer in central Florida where Mom takes her Corvette. It's been there the last couple of years I've visited. How many $250K Ferraris are sold in central Florida? Doesn't matter, the dealer's got the money to let it sit on that showroom floor, and it sure looks cool.
I believe it for models with low production numbers like a Shelby. Quote $40K above list, maybe some sucker will buy it. With the assumption that this is very unlikely, you'll still have a halo model sitting on the floor until you decide to drop it to MSRP and get rid of it. Dealer either gets more than it's worth, or they get a nice-looking marketing write-off for a while.
I'm thinking of the Ferrari 458 sitting on the floor of the local Chevy dealer in central Florida where Mom takes her Corvette. It's been there the last couple of years I've visited. How many $250K Ferraris are sold in central Florida? Doesn't matter, the dealer's got the money to let it sit on that showroom floor, and it sure looks cool.