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by sergiosgc 2846 days ago
> Toyota could be making a lot of Model S's per week (...)

Then, why don't they? It's a lucrative segment that creates lots of goodwill and free publicity.

They don't because they can't. Everyone assumes automakers will easily catch up to the lead that Tesla holds. I don't think it's all that easy.

Tesla has at least a six year lead on everyone else. The Model S came out in 2012, established brands are coming out with S competitors in 2018-2020. It will take time for them to scale production so that mid-range segments are profitable. Don't expect to see model 3 competitors in the next five years (no prototypes, so design hasn't even started).

The single exception is Renault-Nissan. They have the know-how and are already in the market in relevant numbers.

2 comments

They don't have the appeal of a Tesla. Tesla fans seem to repeat the idea that car manufacturers don't want to make money. Luxury priced car with bare bones interior selling like hotcakes, why don't they make one?

Because the customers won't turn up, they aren't turning up for the bolt either. And say whatever about external looks, I don't believe that's why customers aren't turning up. It's the futuristic hype of Tesla and Elon musk, which is why he must harp on about autonomous cars which can go coast to coast in summon mode, or taking over manufacturing with alien dreadnaught. It is all a hype factory to keep up the high tech image, while the truth remains far from that image.

Because the market for electric cars is small.

Also, the Chevy Bolt is a model 3 competitor and you can buy one today.