[boundlessdreamz]

Disagree: Technical and design execution matters a lot. Facebook was brilliant in both. While myspace pages were a mess and friendster was having trouble keeping the server up, facebook out executed both.

If you don't have a good product marketing can't help you. Marketing can give you an edge over other equally good products but cannot guarantee success.

Dropbox / Tweetie (before it stagnated) / Minecraft etc succeeded because the product was good. Not because of marketing

[kranner]

I don't think there is any mention of marketing at the cost of technical execution in the article.

If your market does not know your product exists, it won't matter how good it is anyway. I'm reminded of Hugh MacLeod's brilliant cartoon "Welcome to Nobody Cares": http://www.gapingvoid.com/11444661477.jpg

edit: I stand corrected. "technical execution is mostly trivial"? No thank you. I did not become an engineer to write wedding planner software.