[scarface74]

It’s not about taking general search from Google. It’s about picking off high value search.

Your random searches are not that valuable from a monetization standpoint. Searches that lead people to buy things are. Those searches are easy to pick off on a category by category basis. I had no idea that Google actually took up most of the screen on mobile with ads for products for sell until this thread. I’ve had Ad blocking on for just that long.

[manigandham]

So easy that it still hasn't been done yet? What's everyone waiting for then with 10s of billions in profit available?

In fact it's the opposite happening with Google now pushing into searches for flights and hotels with far better UX, even though those verticals were dominated by other vendors.

[scarface74]

Zillow, Amazon, Nolo, Priceline, Indeed, ZipRecruiter, LinkedIn, vsrious car sites, etc.